The purpose of the Economic Prosperity Element is to ensure Santa Ana’s local economy, and its role in the broader regional economy, expands, maintains, and enhances job opportunities; attracts and retains a balance of business types; provides sufficient revenue for public services; and contributes to the overall quality of life experienced by the city’s residents.
Through the community engagement process for this General Plan, participants identified numerous economic considerations and values that they believe should form the basis of and be addressed by this element. Specifically, participants highlighted the following topics, areas of concern, and community strengths: Developing local talent and a skilled workforce Broad economic goals Maintain a business-friendly … Continued
Santa Ana is a unique, historic, urban city with significant opportunities to capitalize on its many assets: a diverse and multicultural community; a great location to live, work, and do business; and high quality public facilities and services. To thrive, the City must continue to diversify its economy to realize more jobs in the community, … Continued
Through the community engagement process for this General Plan, participants identified numerous circulation and mobility considerations and values that they believe should form the basis of and be addressed by this element. Specifically, participants highlighted the following topics, areas of concern, and community strengths: Increase the amount of active transportation opportunities Alleviate parking congestion in … Continued
Santa Ana is a city in motion. Santa Ana’s circulation system of over 500 miles of roads keeps this thriving city of over 335,000 people on the move. Yet each of us thinks about our transportation choices in very different ways. For youth, it is about walking or biking to a school, a park, or … Continued
Create and strengthen gateways into the City that promote a sense of arrival. Policy UD-7.1 First Impression Strengthen the architectural design of developments near gateways to communicate a sense of arrival and inspire positive images of the City. Policy UD-7.2 Streetscape Improvements Enhance Santa Ana’s gateways to include unique and distinctive streetscape improvements. Policy UD-7.3 … Continued
Create new and protect existing City landmarks and memorable places that convey positive images. Policy UD-6.1 Design with Landmarks Strengthen the design of development to frame and enhance landmarks, natural features, and view corridors. Policy UD-6.2 Appropriate Design Near Landmarks Ensure development near existing landmarks is supportive and respectful of architecture, site, and other design … Continued
Create focal points at major intersections to enhance community identity and open space. Policy UD-5.1 Building Presence at Intersections Create a strong presence at focus intersections by locating intense building mass and open space areas along the street that include high quality design and materials. Policy UD-5.2 Linkages Between Public Art Promote public art in … Continued
Create nodes and urban hubs throughout the city to foster community, education, arts and culture, business activities, and entertainment and establish Santa Ana as a vibrant center. Policy UD-4.1 Intentional Development Support development growth in nodes consistent with the City’s vision as the dynamic urban center of Orange County. Policy UD-4.2 Image Making through Architecture … Continued
Create and maintain safe and attractive travelways through coordinated streetscape design. Policy UD-3.1 Landscaped Travelways Promote visually appealing and sustainable landscaping along freeway corridors, roadway medians, and parkways. Policy UD-3.2 Activate Paths Strengthen and activate the design of paths and adjacent development through enhanced and cohesive streetscapes, architectural themes, and landscaping. Policy UD-3.3 Foster Community … Continued
