FAQ Topic: Economic Prosperity Element

About Implementation

An implementation plan is a coordinated series of actions the City desires to take in the future that are intended to advance, over the long term, the City’s Shared Vision, Core Values, and the General Plan goals and policies. An implementation plan is thus a follow-up measure for this element. Taken as a whole, these … Continued

Goal EP-4: Economic Development Strategies – Implementation Actions [Table EP-2 part 4]:

Ref # Implementation Action Agency/ Time Frame GOAL EP-4: Economic Development Strategies: Promote strategies that create an economic development mindset integrated throughout City Hall. 4.1 Economic development training. Each year, provide budget funds for at least one staff member and one elected or appointed official to attend an economic development training program through the California Association … Continued

Goal EP-2: Diverse Economic Base – Implementation Actions [Table EP-2 part 2]:

Ref # Implementation Action Agency/ Time Frame GOAL EP-2:  Maintain and enhance the diversity and regional significance of the city’s economic base. 2.1 Business attraction. Participate in state and national economic development organizations. Attend trade shows and market Santa Ana to high-growth business clusters for Orange County, consistent with the Economic Development Strategic Plan. CDA Ongoing … Continued

Goal EP-1: Job Creation and Retention – Implementation Actions [Table EP-2 part 1]:

Ref # Implementation Action Agency/ Time Frame GOAL EP-1: Job Creation and Retention: Foster a dynamic local economy that provides and creates employment opportunities for all residents in the City. 1.1 Economic Development Strategic Plan. Pursue funding and update the City’s Economic Development Strategic Plan every three years to report on economic trends, describe targeted industry … Continued

Goal EP-3: Business Friendly Environment – Implementation Actions [Table EP-2 part 3]:

Ref # Implementation Action Agency/ Time Frame GOAL EP-3: Business Friendly Environment Promote a business friendly environment where businesses thrive and build on Santa Ana’s strengths and opportunities. 3.1 Historic and cultural resources. Conduct an outreach program with commercial and industrial brokers focused on the City’s historical and cultural assets and how these assets can be … Continued

Purpose of the Economic Prosperity Element

The purpose of the Economic Prosperity Element is to ensure Santa Ana’s local economy, and its role in the broader regional economy, expands, maintains, and enhances job opportunities; attracts and retains a balance of business types; provides sufficient revenue for public services; and contributes to the overall quality of life experienced by the city’s residents.

Community Considerations for the Economic Prosperity Element

Through the community engagement process for this General Plan, participants identified numerous economic considerations and values that they believe should form the basis of and be addressed by this element. Specifically, participants highlighted the following topics, areas of concern, and community strengths: Developing local talent and a skilled workforce Broad economic goals Maintain a business-friendly … Continued

Economic Prosperity Element Introduction

Santa Ana is a unique, historic, urban city with significant opportunities to capitalize on its many assets: a diverse and multicultural community; a great location to live, work, and do business; and high quality public facilities and services. To thrive, the City must continue to diversify its economy to realize more jobs in the community, … Continued

GOAL EP-4: Economic Development Strategies

Promote strategies that create an economic development mindset integrated throughout City Hall. Policy EP-4.1 Economic Development Responsibility Promote a spirit in which economic development is the responsibility of each elected official, appointed official, and City employee through ongoing quality customer service. Policy EP-4.2 Economic Development Training As financial resources are available, invest in economic development … Continued

GOAL EP-3: Business Friendly Environment

Promote a business friendly environment where businesses thrive and build on Santa Ana’s strengths and opportunities. Policy EP-3.1 Leverage Historic and Cultural Assets Market the city’s historic and cultural assets to increase the attraction of businesses and their employees to Santa Ana’s places and destinations. Policy EP-3.2 City Branding Promote Santa Ana as a “Smart … Continued

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