Job Creation and Retention

Economic Prosperity

  • GOAL EP-1: Job Creation and Retention
    Foster a dynamic local economy that provides and creates employment opportunities for all residents in the city.
  • Policy EP-1.1
    Protect Industrial
    Protect industrial uses that provide quality job opportunities, including middle-income jobs; provide for secondary employment and supporting uses; and maintain areas where smaller emerging industrial uses can locate in a multitenant setting.
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  • Policy EP-1.2
    Attract Business
    Strengthen and expand citywide business attraction efforts in order to achieve the city’s full employment potential.
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  • Policy EP-1.3
    Living-wage Employment
    Promote new and retain existing job-producing businesses that provide living-wage employment opportunities.
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  • Policy EP-1.4
    Job Skills
    Pursue available financial and tax incentives to improve residents’ employment skills and workforce preparation.
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  • Policy EP-1.5
    Access through Education
    Support education and employment training on a citywide basis to improve access to higher-wage and emerging occupations.
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  • Policy EP-1.6
    Comprehensive Approach
    Collaborate with chambers of commerce, educational institutions, and other partners to prepare residents to seek and thrive in current and emerging employment environments.
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  • Policy EP-1.7
    Targeted Resources
    Target business attraction and retention resources to firms with high positive net revenue implications for local government, particularly those engaged in business-to-business taxable sales transactions.
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  • Policy EP-1.8
    Growing Tax Base
    Collaborate with the chambers of commerce to promote fiscal stability and growth of sales tax and employment generating businesses in the city.
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  • Policy EP-1.9
    Avoid Conflict of Uses
    Avoid potential land use conflicts by prohibiting the location of sensitive receptors and noxious land uses in close proximity.
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  • Policy EP-1.10
    Creative Class
    Target the attraction of arts and culture related industries to create jobs, attract investments, and stimulate the local economy through tourism.
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Community Element

  • Policy CM-2.5
    Training Opportunities
    Promote and partner with local businesses, schools, and nonprofits offering education, job training, internship, and apprenticeship opportunities for Santa Ana youth and residents.
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Land Use Element

  • Policy LU-2.1
    Employment Opportunities
    Provide a broad spectrum of land uses and development that offer employment opportunities for current and future Santa Ana residents.
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  • Policy LU-2.2
    Capture Local Spending
    Encourage a range of commercial uses to capture a greater share of local spending, and offer a range of employment opportunities.
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  • Policy LU-2.7
    Business Incubator
    Support land use decisions that encourage the creation, development, and retention of businesses in Santa Ana.
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