GOAL EP-3: Business Friendly Environment

Promote a business friendly environment where businesses thrive and build on Santa Ana’s strengths and opportunities.

  • Policy EP-3.1
    Leverage Historic and Cultural Assets
    Market the city’s historic and cultural assets to increase the attraction of businesses and their employees to Santa Ana’s places and destinations.
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  • Policy EP-3.2
    City Branding
    Promote Santa Ana as a “Smart City” and regional leader in sustainability, equity, innovation, place making, collaboration, and community pride in products made in Santa Ana.
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  • Policy EP-3.3
    Mitigate Impacts
    Promote the development of sustainable and equitable new land use plans that proactively reduces negative health and economic impacts on existing residents and businesses, especially in environmental justice communities.
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  • Policy EP-3.4
    Complete Communities
    Encourage the development of “complete communities” that provide a range of housing, services, amenities, and transportation options to support the retention and attraction of a skilled workforce and employment base.
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  • Policy EP-3.5
    Simplify the Process
    Provide a streamlined development process and assist businesses with permit processing.
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  • Policy EP-3.6
    Responsive to Trends
    Maintain flexible and up-to-date land use regulations that are responsive to changing business trends, best practices, technological advancements, and community needs.
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  • Policy EP-3.7
    Facilitating Investment
    Promote a solution-based customer focus in order to facilitate additional development and investment in the community.
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  • Policy EP-3.8
    Comprehensive Analysis of Land Use
    Pursue a balance of fiscal and qualitative community benefits when making land use decisions.
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  • Policy EP-3.9
    Civic Culture and Community Service
    Facilitate a business culture that encourages community service and wellness programs for residents and employees.
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  • Policy EP-3.10
    Rethinking Strip-commercial
    Promote the creation of distinctive neighborhood serving districts through the renovation or redevelopment of existing strip-commercial development.
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  • Policy EP-3.11
    Improve Image
    Create vibrant public spaces through arts and culture projects that enhance urban quality of life, expand the tax base, and improve regional and community image.
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