Diverse Economic Base

Economic Prosperity Element

  • GOAL EP-2
    Diverse Economic Base
    Maintain and enhance the diversity and regional significance of the city’s economic base.
  • Policy EP-2.1
    High-growth Businesses
    Promote economic development opportunities in high-growth business clusters that match the changing skillset of the city’s resident population.
    Icon for Equity core value Icon for sustainability core value
  • Policy EP-2.2
    Deliberate Investment
    Pursue business attraction and retention prospects in sectors which broaden and strengthen the local economy.
    Icon for Equity core value Icon for sustainability core value
  • Policy EP-2.3
    Complementary Businesses
    Encourage the development o+f mutually beneficial and complementary business clusters within the community.
    Icon for Equity core value Icon for sustainability core value
  • Policy EP-2.4
    Community-led Economic Development
    Support community-based economic development initiatives, such as buy-local campaign, marketing strategies, and worker cooperatives.
    Icon for Equity core value with environmental justice Icon for sustainability core value Icon for education core value
  • Policy EP-2.5
    Sufficient Industrial Land
    Ensure sufficient availability of industrial zoned properties and businesses that provide employment opportunities for the city’s resident population.
    Icon for Equity core value Icon for sustainability core value
  • Policy EP-2.6
    Small Business Assistance
    Support and encourage small business development, incubators, and microenterprises through start-up assistance and identification of fiscal resources for entrepreneurship.
    Icon for Equity core value Icon for sustainability core value Icon for education core value
  • Policy EP-2.7
    Infrastructure as an Amenity
    Provide state-of-the-art infrastructure systems with sufficient capacity to attract emerging businesses, encourage efficient public service delivery, and foster a sustainable community.
    Icon for culture core value Icon for sustainability core value
  • Policy EP-2.8
    Emerging Businesses
    Pursue and grow emerging business and industry that further fiscal and environmental sustainability of the community.
    Icon for sustainability core value
  • Policy EP-2.9
    Energy Conservation
    Collaborate with utility providers and regional partners to encourage business and industry to improve performance in energy efficiency, water conservation, and waste reduction.
    Icon for sustainability core value
  • Policy EP-2.10
    Green Business
    Support the growth of a diverse green business sector that facilitates and promotes environmental sustainability and creates a competitive advantage for business attraction activities.
    Icon for health core value Icon for sustainability core value
  • Policy EP-2.11
    Goods Producing Sector
    Support economic development initiatives and land use strategies that preserve and foster an environment that allows the goods producing sector to thrive.
    Icon for sustainability core value
  • Policy EP-2.12
    Resiliency
    Collaborate with governmental agencies and businesses to develop, maintain, and deploy physical and financial strategies that enable businesses of all sizes and their employees to withstand and recover from the acute impacts of flooding, extreme weather events, and public health epidemics or pandemics.
    Icon for health core value Icon for Equity core value Icon for sustainability core value

Conservation Element

  • Policy CN-1.10
    Transportation Management
    Continue to support and invest in improvements to the City’s Transportation Management System, including projects or programs that improve traffic flow and reduce traffic congestion.
    Icon for sustainability core value
  • Policy CN-1.13
    City Contract Practices
    Support businesses and contractors that use reduced-emissions equipment for city construction projects and contracts for services, as well as businesses that practice sustainable operations.
    Icon for sustainability core value

Land Use Element

  • Policy LU-1.8
    Development Tradeoffs
    Ensure that new development projects provide a net community benefit.
    Icon for Equity core value Icon for sustainability core value
  • Policy LU-1.10
    Downtown Orange County
    Balance development within the downtown to continue to serve as a cultural and economic hub for existing and future residents.
    Icon for sustainability core value Icon for culture core value
  • Policy LU-2.4
    Cost and Benefit of Development
    Balance the benefits of development with its fiscal impacts on the city and on quality of life for the community.
    Icon for Equity core value Icon for sustainability core value
  • Policy LU-2.6
    Encourage Investment
    Promote rehabilitation of properties and encourage increased levels of capital investment to create a safe and attractive environment.
    Icon for health core value Icon for education core value
  • Policy LU-3.4
    Compatible Development
    Ensure that the scale and massing of new development is compatible and harmonious with the surrounding built environment.
    Icon for sustainability core value
Close window