Business Friendly Development

Economic Prosperity Element

  • GOAL EP-3: Business Friendly Development
    Promote a business friendly environment where businesses thrive and build on Santa Ana’s strengths and opportunities.
  • Policy EP-3.1
    Leverage Historic and Cultural Assets
    Market the city’s historic and cultural assets to increase the attraction of businesses and their employees to Santa Ana’s places and destinations.
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  • Policy EP-3.2
    City Branding
    Promote Santa Ana as a “Smart City” and regional leader in sustainability, equity, innovation, place making, collaboration, and community pride in products made in Santa Ana.
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  • Policy EP-3.3
    Mitigate Impacts
    Promote the development of sustainable and equitable new land use plans that proactively reduces negative health and economic impacts on existing residents and businesses, especially in environmental justice communities.
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  • Policy EP-3.4
    Complete Communities
    Encourage the development of “complete communities” that provide a range of housing, services, amenities, and transportation options to support the retention and attraction of a skilled workforce and employment base.
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  • Policy EP-3.5
    Simplify the Process
    Provide a streamlined development process and assist businesses with permit processing.
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  • Policy EP-3.6
    Responsive to Trends
    Maintain flexible and up-to-date land use regulations that are responsive to changing business trends, best practices, technological advancements, and community needs.
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  • Policy EP-3.7
    Facilitating Investment
    Promote a solution-based customer focus in order to facilitate additional development and investment in the community.
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  • Policy EP-3.8
    Comprehensive Analysis of Land Use
    Pursue a balance of fiscal and qualitative community benefits when making land use decisions.
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  • Policy EP-3.9
    Civic Culture and Community Service
    Facilitate a business culture that encourages community service and wellness programs for residents and employees.
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  • Policy EP-3.10
    Rethinking Strip-commercial
    Promote the creation of distinctive neighborhood serving districts through the renovation or redevelopment of existing strip-commercial development.
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  • Policy EP-3.11
    Improve Image
    Create vibrant public spaces through arts and culture projects that enhance urban quality of life, expand the tax base, and improve regional and community image.
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Land Use Element

  • Policy LU-2.5
    Benefits of Mixed-Use
    Encourage infill mixed-use development at all ranges of affordability to reduce vehicle miles traveled, improve jobs/housing balance, and promote social interaction.
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  • Policy LU-2.8
    City Image
    Encourage land uses, development projects, and public art installations that promote the city’s image as a cultural, governmental, and business-friendly regional center.
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  • Policy LU-3.4
    Compatible Development
    Ensure that the scale and massing of new development is compatible and harmonious with the surrounding built environment.
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Housing Element

  • Policy HE-2.1
    Citywide
    Designate adequate land in the General Plan Land Use Element and Zoning for the development of a range of housing types to meet the identified needs of all economic segments of the community while providing a high quality life for all residents
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Historic Preservation Element

  • Policy HP-2.5
    Economic Development Tool
    Promote economic development through heritage education and the promotion of tourism.
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