Promote strategies that create an economic development mindset integrated throughout City Hall. Policy EP-4.1 Economic Development Responsibility Promote a spirit in which economic development is the responsibility of each elected official, appointed official, and City employee through ongoing quality customer service. Policy EP-4.2 Economic Development Training As financial resources are available, invest in economic development … Continued
Promote a business friendly environment where businesses thrive and build on Santa Ana’s strengths and opportunities. Policy EP-3.1 Leverage Historic and Cultural Assets Market the city’s historic and cultural assets to increase the attraction of businesses and their employees to Santa Ana’s places and destinations. Policy EP-3.2 City Branding Promote Santa Ana as a “Smart … Continued
Maintain and enhance the diversity and regional significance of the city’s economic base. Policy EP-2.1 High-growth Businesses Promote economic development opportunities in high-growth business clusters that match the changing skillset of the city’s resident population. Policy EP-2.2 Deliberate Investment Pursue business attraction and retention prospects in sectors which broaden and strengthen the local economy. Policy … Continued
Foster a dynamic local economy that provides and creates employment opportunities for all residents in the city. Policy EP-1.1 Protect Industrial Protect industrial uses that provide quality job opportunities, including middle-income jobs; provide for secondary employment and supporting uses; and maintain areas where smaller emerging industrial uses can locate in a multitenant setting. Policy EP-1.2 … Continued
